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Grammy Awards: Music Unleashes IndependenceThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Si Scott lent his hand to this year's Grammy Awards, creating a custom typeface for promotions ahead of the January 26 ceremony. The campaign, dubbed "Music Unleashes Us," celebrates "the undeniable human truth that we are powerless against music," said TBWAChiatDay co-creative director Rick Utzinger in a press release. His co-creative director, Bob Rayburn, added, "It will tap our toes and shake our hips for us, whether we want to or not." Working on a tight deadline, Scott drew a set of standalone letters and full words (such as "unleashes," "style," and "unity") for the print, digital, and motion advertisements.
Typographer: Si Scott |
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