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Grammy Awards: Music Unleashes Independence
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Si Scott lent his hand to this year's Grammy Awards, creating a custom typeface for promotions ahead of the January 26 ceremony. The campaign, dubbed "Music Unleashes Us," celebrates "the undeniable human truth that we are powerless against music," said TBWAChiatDay co-creative director Rick Utzinger in a press release. His co-creative director, Bob Rayburn, added, "It will tap our toes and shake our hips for us, whether we want to or not." Working on a tight deadline, Scott drew a set of standalone letters and full words (such as "unleashes," "style," and "unity") for the print, digital, and motion advertisements.
Typographer: Si Scott Related |
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