TalkTalk: X Factor Sponsorship idents

Less than a year after launch, TalkTalk is celebrating being Britain's fastest growing TV service with a new brand campaign and its fifth year as headline sponsors of The X Factor via CHI&Partners.

Created by Neil Clarke & Jay Phillips and directed by Si & Ad through Academy, the 60" Brand TV spot which launches this Saturday is set in a typical TalkTalk family home and shows two characters coming to life and following an epic journey to the TV, for their perfect date. This concept has been extended into The X Factor sponsorship adverts, ensuring a fully integrated campaign, which again show characters coming to life to enjoy the popular show on TalkTalk TV - created by Colin Smith & Angus Vine and directed by Us through Academy.