Krushers Milkybar, South Africa: KFC Krushers Milkybar: A Cup To Chill Out!

KFC joined forces with Milkybar to create a whole new Krushers ice cocktail; and for their outdoor campaign the brief was to bring out the reaction of the drink on the billboards across South Africa – in a way that showcases sweet- creamy white chocolate treat in a drink. Encyclomedia Global via its’ 3D design brought alive the experience and showcased Krushers Milkybar as a cup to chill out with. The campaign not only managed to get the brand recall but also managed to ring in the good times for the visitors at the KFC stores.