KFC BOXMASTER: KFC’S BOXMASTER LURES ONE TO RIP INTO FRESHNESS!!!

The creative mandate for BOX MASTER was to enliven the element of ‘Freshness’ alongside a tortilla that is wrapped around a delicious fillet – hot Zinger, a slice of cheese, hash brown, crisp lettuce, fresh tomato and a dash of Colonel dressing. Encyclomedia via its’ design narrated the script on the billboards across South Africa and gave BOX MASTER the eye-balls that rang the cash-registers.