KFC BOXMASTER: KFC: Fakation

KFC Romania offers teens in the city to take a “Fakation” and troll their vacating friends
For the launch of the HotBox, a set of KFC new chicken products inspired by dishs from Greece, Italy, and spain - KFC along with agency MRM//McCann Romania are launching “Fakation” – a campaign aimed at teens stuck in the city while their friends are in vacations.
Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center.
During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real.

The campaign also includes a TVC, Print ads, BTL activation and events turning KFC branches into a fake vacation resorts.