Top 6: September 18th 2013
Direct Marketing
Romanian Police: The PurseTop 6: September 18th 2013
Women don't see themselves as potential victims even though they represent the majority of those being mugged. They become targets as they carelessly expose their valuables on the street, without thinking their accessories can also catch the eye of robbers. Mercury360 Bucharest used the temptation of an attractive purse to give potential victims a glimpse of the unseen risk they expose themselves to every day. Just as women were going out, we caught their attention with what seemed an advertised purse, which led to see the trauma to which an eye-catching bag can lead to.
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