Liviu Turcanu

Liviu Turcanu is the Creative Director of Mercury360, one of Romania’s most awarded advertising agencies, since 2010. Him and his creative team won over 10 prizes at local and international advertising festivals, including AdOR, AdPRINT, Golden Drum and Epica Awards. He is also behind the agency’s first admissions in the prestigious Luerzer’s Archive.

He started his advertising career in 2003 as Art Director at Brands&Bears. He later joined Mercury360, where he worked as Creative Group Director for Nestle, SAB Miller – URSUS Breweries, Coca Cola and Dr Oetker.

He loves to mould new talents, being an evaluator and teacher at Iqads Kadett Romania and a speaker at various local advertising festivals.

Born in 1977, Liviu graduated the University of Fine Arts, continuing to have a strong connection with the artistic community and the visual arts, where he finds inspiration and visual insights for his ads. He truly believes that art should be involved in the creative process and that a great piece of advertising is like an art masterpiece: it conveys a simple and immutable truth that remains rooted in the collective memory.

He is passionate about everything related to communication sciences, art of perception and visual arts. He believes that a good advertising professional should know as much as possible about our history, culture and civilization. That is the reason he enjoys traveling and connecting with different people and their habits.