Outdoor ad: Romanian Traffic Police: The Survivors

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Top 6: October 12th 2016

Drivers and passengers who position the seat belt behind their back protect the car seat and not themselves. This common and apparently harmful practice comes as a fatal fate irony: by cheating the seat belt, they cheat their lives in case of a traffic accident.
"THE SURVIVORS". The first Outdoor Museum of car seats by Mercury360, Bucharest, protected with the seat belt by the drivers and passengers who chose not to protect themselves and died. Each exhibited car seat literally told the story of its survival: a tragic story based on a real accident.