Outdoor ad: Bucharest Traffic Police: Traffic News

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Top 6: November 6th 2013

Increasingly more Romanian drivers use smartphones at the wheel, looking for fun in social media and being distracted by messages and emails. Mercury360 Bucharest were asked to communicate in a simple straight forward manner the great dangers they expose themselves and others. And what could be simpler than showing them that mobile phones behind the wheel are the leading cause of distraction and reflect the real dangers they miss.