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Top 6: October 30th 2013
Experiential
Anthon Berg: The Generous UpgraderTop 6: October 30th 2013
The Anthon Berg Generous Upgrader is a specially built machine that tells airline passengers about the quality of their seat and "upgrades" them accordingly with Anthon Berg chocolate. The crappier their seat, the bigger the chocolate upgrade. Agency: Robert/Boisen & Like Minded, Copenhagen.
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Anthon Berg: The Generous Store. No cash or credit cards, just good deeds
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