Anthon Berg: The Generous Store. No cash or credit cards, just good deeds

To reconnect their brand with generosity and inspire people to see the positive effects of being generous, Danish chocolate brand Anthon Berg opened the world's first chocolate store where you couldn't pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend or loved one on Facebook for a box of chocolate.