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Web Film
Anthon Berg: The Valentine Experiment
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Cynical Danish men say they don’t care about Valentine’s Day.
Anthon Berg measures their blood to prove them wrong. The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg decided to investigate if they could convert some of the nonbelievers into actually enjoying being romantic towards their loved one in a Valentine experiment. The actual experiment was conducted by the American Professor in neuroeconomics, Paul Zak, - a well renowned TED speaker and writer of the book ‘The Moral Molecule’. In the experiment they tested the oxytocin levels (also known as the ‘love molecule’) of the males in 32 Danish couples. In an isolated and surveilled setting, the men were asked to tell their female partner why they were important to them and to hand them over a box of chocolates. Dr. Zak's team measured the oxytocin levels before and after. So, how what was the impact on these nonbelievers? The answer is in the blood.Agency Robert /Boisen& Like Minded Denmark
Marketing Director: Stine Lomholt RelatedINTEGRATED
Anthon Berg: The Generous Store. No cash or credit cards, just good deeds
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