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Top 6: October 30th 2013
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booking.com: 1886 Crescent
Top 6: October 30th 2013
Booking.com, Planet Earth's #1 accommodation site, is giving fright-loving audiences what they want this Halloween with a campaign that highlights haunted U.S accommodations and is so scary it will have viewers believing they are witnessing the next great horror film. With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Launching today, the integrated campaign behaves just like a new movie release and highlights seven of America’s most haunted properties. Hitting those predisposed to frightening content, a scary TVC that feels just like a film trailer targets audiences during horror TV and cinema viewing experiences, while a partnership with Fandango aligns with online trailer searches and movie tickets purchases.
Head of Production: Erik Verheijen Also best this week |
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