Outdoor ad: Cereal Partners: Fitnesse

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Top 6: November 6th 2013

McCann London has created a nationwide outdoor campaign in partnership with Nestlé Cereals brand ‘Fitnesse’, to inspire and remind women to check their breasts for breast cancer. The campaign will run 21st October – 3rd November, during Breast Cancer Awareness month, and forms part of the global ‘Paint the World Pink’ campaign. The ad will be seen in female changing-rooms in high-street stores across the UK. The print advert shows an upturned bowl resembling a breast with simple instructions on how to carry out a self-check. The use of the cereal bowl is a simple and sensitive way to remind women to check their breasts for lumps and other potential symptoms of breast cancer, without the visual being intimidating or graphic.