TV ad: The Guardian: Paella

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The Guardian launches 'Own the Weekend 2' campaign fronted by comedic spots via BBH.

In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian's January marketing approach which had, in previous years, focused primarily on promotional giveaways.

Category Self promotion
Client The Guardian newspaper
Agency BBH London
Production Biscuit Filmworks
Country United Kingdom
Uploaded 13 September, 2013

Credits

Director
Jeff Low
Creative Director
Gary McCreadie
Creative Director
Wesley Hawes
Creative
Mark Lewis
Producer
Kwok Yau
Deputy Creative Director
David Kolbusz
Producer
Chris Watling
Art Director
Matt Fitch
Executive Producer
Orlando Woods
DoP
Ed Wild
Sound
Factory
Strategist
Alana King
Post production
The Mill
Editing Company
Final Cut
Editor
Ed Cheeseman

Other credits

Creative: Gary McCreadie

Creative: Wesley Hawes

Creative: Matt Fitch

Creative: Mark Lewis

Business Director: Ngaio Pardon

Planner: Agathe Guerrier

Account Director: Jon Barnes

Account Manager: Fiona Buddery

Account Manager: Jonny Price

Sound: Sam Robson

The Guardian: Paella

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The Guardian: Paella

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