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League Against Cancer: Slots
In order to express solidarity, each year Peruvians navigate a maze of donation opportunities for various charities. Which raises questions of the proper use of funds. Other people take the League's altruism for granted, regardless the amount of money that is actually required to put that altruism to work. This spot tackles all these questions, and invites the audience to donate in a new –and well justified– collection season. By Y&R Peru.
Planner: Eduardo Grisolle Related |
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