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In order to express solidarity, each year Peruvians navigate a maze of donation opportunities for various charities. Which raises questions of the proper use of funds. Other people
… read moretake the League's altruism for granted, regardless the amount of money that is actually required to put that altruism to work. This spot tackles all these questions, and invites the audience to donate in a new –and well justified– collection season. By Y&R Peru.
read less...Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Account Executive: Gabriela Misari
Agency Executive Producer: Patricia De La Cuba
Agency Producer: Malena Mellado
Director: Gonzalo Iglesias
Executive Producer: Anita Quiroz
Line Producer: CyS
Post Production: High End
Audio: Vinylo Sound
Music: Ricardo Nuñez
Audio Producer: Claudia Incio
Client Approval: Javier Penny, Viveca Carrera
