TV ad: Zurich Insurance: Zurich Insurance: True Love Warmth

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Zurich Insurance Company, a leading global insurance brand, aimed to create a new unified global communication platform, by tapping into the emotional insight of why consumers insure things. The idea is 'Zurich Insurance. For Those Who Truly Love.' By getting people to think about the things they truly love, it also positions Zurich as the best way to protect them. The TV spots take a lighthearted approach to a serious topic, showing that if you are really passionate about something you must protect it. The TV spots show the lengths that people will go to to insure the things they love. In the first spot we show what 'No Love' looks like, then 'Some Love' and finally 'True Love.' 'Bouncer' shows a young man leaving his bike outside a coffee shop. 'Warmth' shows a couple walking on a cold night.