Outdoor ad: Sony: Sony underwater

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In an effort to enhance travelers' vacations with their line of waterproof products, Sony via Iris is launching a new campaign across Latin American and Caribbean airports today, putting their line of underwater products in the spotlight.
Designed to bring Sony to top of mind and drive purchase at airport duty-free shops and Sony retail stores, the program targets vacation-minded travelers by getting them excited about the products’ waterproof features. Ads featuring these products sinking to pool floors will be featured in airport billboards, duty free shops, carousels, moving walkways and airline magazines.