 |
When a jewelry designer is looking for inspiration, a bathroom faucet probably isn’t the first thing that comes to mind. But with the launch of Moen’s new global style campaign, this … read morecould soon change.
The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a “statement piece” faucet can transform your bathroom.
To bring this idea to life, Moen and The Martin Agency asked jewelry designers from around the world to submit sketches of statement piece necklaces inspired by Moen’s statement piece faucets.
From these, four metal smith jewelry designers were selected who embodied Moen’s principle of thoughtful design: Sarah Loertscher of Seattle; Gina Pankowski, also from Seattle; Sarah Chapman of Minneapolis; Andrea Blais of Calgary and our director, Johan Perjus of B-Reel, Sweden.
Perjus, along with the Mill NYC, helped bring the idea to life in TV and cinema, literally transforming the necklaces into faucets. The faucets not only served as inspiration for the necklaces but also the design of each bathroom and even the personality of the talent, Noot Seear, further re-enforcing the impact a faucet can have on your bathroom.
Documentaries of the jewelry designers show “The Making of a Statement Piece,” highlighting the thoughtful design and craftsmanship that went into each necklace, which perfectly parallels the thoughtful design and craftsmanship that goes into each Moen faucet.
Moen also commissioned limited edition pendant sized versions of the necklaces to be used as gifts.
read less...Production Company: B-Reel, Los Angeles CA
Director: Johan Perjus, B-Reel, Los Angeles CA
Director of Photography: Crille Forsberg
Executive Producer: Susan Rued Anderson
Producer: Ron Cosentino
Where were the spots shot?: Studio, Santa Clarita, CA
Editorial Company: Whitehouse Post, NYC
Editor: Martin Leroy, Whitehouse Post, NYC
Assistant Editor(s): Dan Gutterman
Post Facility: The Mill
Colorist: Damien Van Der Cruyssen
Visual Effects Company: The Mill, NYC
Visual Effects Artists: Angus Kneale: Executive Creative Director at The Mill. Tony Robins: Senior Compositor/Flame artist at The Mill
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Music: Plan8
Principal Actors in spot: Noot Seear
Voiceover talent: Navi Rawat
Additional Print Credits:
Photographer: Amber Gray (Fashion/Necklaces), Lisa Shin (Faucets)
Digital Imaging/Retouching: Julian Bernstein
Print Producer: Jenny Schoehnerr
Retoucher: Jeff Satterthwaite
Studio Artist: Midori Batten
Designer: Todd Hippensteel
Additional Documentary Credits:
Director & Editor: Alec Sutherland
DP: Todd Dossantos
Music: Julian Brau
Jewelry Designers:
Arris Necklace: Sarah Loertscher
90 Necklace: Gina Pankowski
Weymouth Necklace: Gina Pankowski
Rizon Necklace: Andrea Blais
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
