TV ad: Cotton Incorporated: Cotton or Nothing Protest Film Concept

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America's Cotton Producers and Importers - 'Cotton Incorporated' and DDB New York partnered with Nexus Interactive Arts to invade New York Fashion Week with a group of naked mannequins demanding 'Cotton or Nothing.' During a three day protest in a highly trafficked area of New York City's Meatpacking District, the mannequins captured the public's attention and invited them to join their protest against the substitution of cotton in clothing. The 'Cotton or Nothing Protest' film documents the mannequins' protest, as well as the participation of hundreds of consumers who support their cause. The film is part of an integrated campaign supported by a bespoke Cotton or Nothing website that encourages consumer interactivity.