Coral: Cornerman, Sofa

Leading British betting operator, Coral, unveils its new 'Cornerman' ad campaign. Created by DLKW Lowe, the ad centres around world famous cornerman, Enzo Calzaghe, (father of former undefeated boxing champion Joe), a memorable and authentic brand character. Aiming to awaken the watching public and provide guidance as to the best odds and offers out there the ad strives to motivate the consumer to use Coral's app and website to place their bet. DLKW Lowe has used an inventive approach to deliver a direct, stand-out and high energy campaign that achieves cut-through in the crowded marketplace.