Cheltenham Festival: Raw Cheltenham

CORAL has unveiled a blimp above Cheltenham Festival, broadcasting live odds and race results, whilst also delivering a live aerial feed to broadcaster Channel 4. It marks the first time an exciting new marketing technology has been used - FlexLED allows digital screens capable of showing real-time content to be wrapped around everything from buildings to hot air balloons. The result is large format and high resolution digital screens of any shape and size, which can be placed anywhere.