Mobile: Changes

In the biggest shift in its branding since the adoption of the spark logo, Telecom NZ has unveiled a fresh, colourful new identity through the launch of its new mobile category brand, Ultra Mobile. Developed with agency partner Saatchi & Saatchi,New Zealand the new-look advertising signals a departure from the telco’s familiar blue branding to the adoption of a bright new six-colour palette intended to signal substantial transformation and broaden the appeal of its communications to a wider audience.