 |
Tv
Visa: Dance Fever
Visa has just launched the latest TV commercial in support of its 2013 NFL campaign. This represents the brand’s 18th year in partnership with the NFL and the theme of this year’s effort is #MyFootballFantasy. The program offers fans the opportunity to live out their ultimate football experience, turning fantasy into reality.
The newest spot (“Dance Fever”) features a lucky fan living out his football fantasy of teaching Atlanta Falcons wide receiver Julio Jones a new touchdown dance (a dance that was worked on with Julio and in partnership with the NFL). Spot debuted on Sunday during NFL football, and has already amassed more than 1,000,000 views on YouTube. The campaign also includes interactive mobile and digital work. And all of the work drives viewers to tell Visa their football fantasy by using #MyFootballFantasy on Twitter and Instagram.
Group Executive Producer: Brian Mitchell Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
