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Top 6: October 16th 2013
Interactive

Denver Museum of Nature & Science: Talk to a Plant

Top 6: October 16th 2013
Tweet, or the plant dies. That's not a threat; it's the basis for a new Web experience and social experiment from Carmichael Lynch and the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone in the Twitterverse to help test the myth that talking to a plant helps it grow stronger and healthier. Here's how it works: go to talktoaplant.com and send the plant a message. It's that simple. Tweet about whatever you'd like: Obamacare, Tropical Storm Karen, the government shutdown, giant Asian hornets. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read your tweet aloud to one of the plants. The other plant, sadly, sits in silence.
The plants run on 12-hour light cycles and are watered by an in-house lab technician. Tune in every Wednesday over the lunch hour for water showings. Watch the 24/7 live stream over the next couple of months to see if the long-standing myth might just be busted.
Other credits

CLIENT

Client: Denver Museum of Nature & Science

Director of Marketing: Amanda Bennett



AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Marty Senn

Creative Design Director: Andy Lund

Art Director: Doug Pedersen

ACD/Writer: Ellie Anderson

Creative Technologist: Matt Stanton

Head of Production: Joe Grundhoefer

Director of Interactive Production: Chris Erdrich

Interactive Producer: Trevor Green

Web Developer: Mike Sonnicksen

Project Manager: Melanie Callahan

Communication and Marketing Manager: Maria Hileman

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