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Top 6: October 16th 2013
Tweet, or the plant dies. That's not a threat; it's the basis for a new Web experience and social experiment from Carmichael Lynch and the Denver Museum of Nature & Science to … read moresupport MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone in the Twitterverse to help test the myth that talking to a plant helps it grow stronger and healthier. Here's how it works: go to talktoaplant.com and send the plant a message. It's that simple. Tweet about whatever you'd like: Obamacare, Tropical Storm Karen, the government shutdown, giant Asian hornets. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read your tweet aloud to one of the plants. The other plant, sadly, sits in silence.
The plants run on 12-hour light cycles and are watered by an in-house lab technician. Tune in every Wednesday over the lunch hour for water showings. Watch the 24/7 live stream over the next couple of months to see if the long-standing myth might just be busted.
read less...CLIENT
Client: Denver Museum of Nature & Science
Director of Marketing: Amanda Bennett
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Marty Senn
Creative Design Director: Andy Lund
Art Director: Doug Pedersen
ACD/Writer: Ellie Anderson
Creative Technologist: Matt Stanton
Head of Production: Joe Grundhoefer
Director of Interactive Production: Chris Erdrich
Interactive Producer: Trevor Green
Web Developer: Mike Sonnicksen
Project Manager: Melanie Callahan
Communication and Marketing Manager: Maria Hileman
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