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Vintage Intern Auction: Vintage Intern Auction
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Ever had a nightmare boss in advertising? Of course you have. Want to own them for a day? Of course you do. Zulu Alpha Kilo invites to seek revenge on your boss from hell in their latest campaign for NABS.October marks the third annual NABS Vintage Intern Auction. The event allows bidders to seek "revenge" on 12 notable executives and thought leaders, in an auction where all proceeds go to NABS, charitable group in Canada set up exclusively to provide assistance to people in the communications and related industries who may need help due to illness, injury, unemployment or financial difficulties.
The auction, now in its third year, was developed by Toronto-based creative agency Zulu Alpha Kilo, who once again created this year's integrated campaign. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," adds Zak Mroueh, Chief Creative Officer & CEO at Zulu Alpha Kilo.
Account: Nevena Djordjevic Related |
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