TV ad: Hyundai A-League: A-League: You Power The Game

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The Hyundai A League 2012/13 season has been widely acknowledged as the league's best season since its inception. Record crowds, memberships and TV ratings have seen the league penetrate the mainstream sporting landscape. In the words of FFA CEO David Gallop, "the sleeping giant is awake and ready to stomp around".
Last season also saw the arrival of three truly global football stars; Alessandro Del Piero, Emile Heskey and Shinji Ono. With such a wealth of experience amongst them, the quality of football witnessed by the fans was awe-inspiring.
Football Federation Australia (FFA) launched the 2013/14 season campaign via Sydney advertising agency BMF in mid-September, which celebrates the electricity and distinct nature of the A-League atmosphere and showcases the role the fans have in creating it. It puts the power of the fans front and centre, illustrating their ability to orchestrate the destiny of the game.