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Volkswagen Group Australia and DDB Sydney have launched a multi-channel campaign showcasing the extensive range of models in their Australian portfolio. The new campaign - 'Welcome
… read moreto the Family' - tells the story of an extended family arriving to celebrate a traditional family get together. The launch of the campaign coincides with Volkswagen celebrating 60 years of being in Australia.
Dylan Harrison, Executive Creative Director, DDB Sydney: "The best Volkswagen work has always been a product experience elevated to a human experience. To communicate the vibrant diversity of all of the models in the Volkswagen family, creating an equally real family was irresistible. Add a dash of the Volkswagen take on life and we've produced a campaign we're immensely proud of."
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Credits
Other credits
General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Manager: Loren Elsegood
Creative Group Heads: Steve Hall/Dan Seager
Managing Partner: Nicole Taylor
Account Director: Stuart Baillie
Account Managers: Kim Friedlaender/Samantha Russo
Planner: Russ Mitchinson
Editor: Dan Lee
Editing Company: The Editors
Sound Design/Arrangement: Smith & Western