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Volkswagen: Welcome To The Family
Volkswagen Group Australia and DDB Sydney have launched a multi-channel campaign showcasing the extensive range of models in their Australian portfolio. The new campaign - 'Welcome to the Family' - tells the story of an extended family arriving to celebrate a traditional family get together. The launch of the campaign coincides with Volkswagen celebrating 60 years of being in Australia.
Dylan Harrison, Executive Creative Director, DDB Sydney: "The best Volkswagen work has always been a product experience elevated to a human experience. To communicate the vibrant diversity of all of the models in the Volkswagen family, creating an equally real family was irresistible. Add a dash of the Volkswagen take on life and we've produced a campaign we're immensely proud of."
General Manager, Marketing: Jutta Friese Related |
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