Web Summit: Hurlboard

Publicis Dublin hacks skateboard to welcome Tony Hawk to the Web Summit, for IDA Ireland. 'Hurlboard' is a custom-built skateboard using two hurleys (used in the traditional Irish game hurling, the fastest field team game in the world).
It was created to mark the visit of iconic skateboarder Tony Hawk to Dublin for the Web Summit, Europe’s landmark tech event.The board symbolizes old and new; how Ireland's traditional passion and creativity has inspired a thriving modern tech community.

Hawk, a pioneering tech brand in himself, opens a skatepark in Dublin today, as part of the Tony Hawk Foundation.