Web Summit: Vine Radio

The World's First Vine Radio Commercial. Publicis Dublin has aired a radio commercial made using the Vine platform.The traditional 30 second spot consists of a 6 second message looped 5 times.The commercial is for IDA, Ireland's inward investment agency to promote the Web Summit, Europe's leading tech event.It cleverly uses a message about Vine through Vine. The video-sharing platform was a start-up at last year's Web Summit and is now, one year later, a global success.