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Flipkart: Women's Lifestyle


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Flipkart has launched its women’s lifestyle category with a campaign titled “when you have everything and still nothing to wear”. Targeted purely at women, the campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough. The women’s category launch campaign is a departure from Flipkart's inimitable kids who have become their brand identity. Agency: Happy Creative Services, Bangalore
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Account Management: Ajay Kumar

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