Flipkart: SaSa LeLe

Flipkart and FCB Kinnect have teamed up to drop a summer sale campaign that is weirdly addictive. It makes no sense, but makes all the sense. It’s unexplainable, yet unforgettable. And it’s all set to become the internet’s next obsession. Presenting Flipkart’s SASA LELE, the double sale double sale campaign that you can’t look away from, or stop humming humming. It’s time to get 2X as excited for 2X the SALE, coming to you on 2nd May, only on Flipkart. A jingle that doesn’t say ‘Sale’, but sings SaSa LeLe. An earworm that turns a product catalogue into a full-blown performance performance.