Hard Rock Bet: Jackpot Season

It’s jackpot season, and no one knows how to celebrate better than the Jackpot Enthusiasts starring in Hard Rock Bet’s newest casino campaign, ‘Jackpot Season.’ Powered by director Emma Debany’s offbeat comedic chops, ‘Jackpot Season’ ditches the high-stakes casino tropes and drops players into a world that’s straight-up entertaining. Inspired by mockumentaries that follow characters deeply embedded in niche cultures, the films focus on a couple and a cast of characters who are, simply put, Jackpot Enthusiasts. The campaign is built on the insight that casino players are sharp and committed — they follow the action, track jackpots, and know exactly where to play: with Hard Rock Bet. In a category that loves to shout, the new campaign created with creative agency partner 72andSunny New York is a character-driven, comedy-fuelled world where a cast of unforgettable personalities make ‘Jackpot Season’ as fun to watch as it is to play.