Interactive ad: adidas: I am Brazuca

View hi-res

Top 6: December 18th 2013

The digital experience (website) positions 'Brazuca''as central to the action and excitement of FIFA World Cup 2014. It is created by teams of Tribal Worldwide, Amsterdam and produced by MediaMonks and is a part of an integrated campaign including an interactive video by TBWA/Chiat/Day.Tribal Worldwide, Amsterdam was tasked with fuelling fans' anticipation for the tournament. Infusing the online experience with 3D render of the ball and beautifully crafted graphics, the Brazuca ball has been imbued with its own voice and personality.
By zooming in and out on the ball, viewers are given an opportunity to explore the technique behind the creation and design of the ball, as well as watch stories and insights featuring world famous football stars, such as Messi and Seedorf.
By zooming out, it reveals the 22 players on the field, 32 teams participating in the FIFA World Cup 2014, thousands of fans holding their breath in the stadium, a nation and, finally, a world, connected by football.