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Top 6: January 15th 2014
Interactive
Holler Sydney: Disrupted Xmas - Website
Top 6: January 15th 2014
Advertising prides itself on disruption. But what if you could disrupt advertising?
This Christmas Holler, Sydney got into the holiday spirit by creating a live, and interactive installation allowing the public the to do just that. They hacked an Electric Muscle Stimulation units and hooked them up to the internet via IP cameras. Key members of the agency were connected to the EMS unit and the Internet via a live stream. The public could watch our day, and disrupt it at will with the click of a mouse. The user simply needed go online, choose a stream, click the 'Disrupt' button, and watch as the EMS instantaneously zapped the volunteers. Momentarily interrupting their ability to continue the task at hand. For each 'disruption' Holler donated a $1 to The Factory, a local community centre with a long history of engaging artists in community development projects. The interactive webcast lasted for over 4 hours, raising a grand total of over $5500. The agency achieved precious little work.
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