 |
Top 6: January 15th 2014
To highlight next-generation functionality of the new Sony PlayStation 4 console, integrated production company The Famous Group teamed with BBH New York to develop the “Take the … read moreOath” app that lets players create and share their own custom trailers for the new “Killzone™ Shadow Fall” hero game. The app (http://playstation.taketheoath.com/) utilizes PS4’s new Share function, enabling gamers to upload and remix gameplay footage to create a personalized custom trailer. After logging into the site through Facebook, gamers can for the first time upload their own gaming footage and create a personalized, filmic story filled with their most epic Shadow Fall kills, combat honors and war zones. Once they pull in their gameplay, gamers use a drag-and-drop video editing tool to remix the content and submit the trailer for consideration. After a moderation step, users get a Facebook notice if their custom trailer is accepted, at which point they can share the trailer with friends and the gaming community on Facebook and Twitter.
read less...Managing Director: David Kwan
Director of Interactive: Michael Marina
Digital Strategy Director: Sonya Cifuentes-Hiss
Interactive Producer: Sofia Anjum
Development Team Lead: Hayk Bezirganyan
Interactive Technical Project Manager: David McGreavy
Technical Lead: Brandon Fisch
Senior Developer: Dave Sweeney
UX Lead: Brittany Faix
UX Designer: Melissa Sweet
Interactive Designer and Animator: Spencer Dina
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
