Weight Watchers: Awaken Your Incredible

Awaken Your Incredible is based on the insight that each of us has already proven that we are stronger than we think, when we look back at how we've conquered life's ups and down. The campaign, via BMF Sydney, sets out to make people believe in themselves again, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again.