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Weight Watchers: Live BiggerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Weight Watchers (WW) takes a word that's taboo in weight loss conversations and puts it in the centre of its brand relaunch to promote its new Program and experience. In the new integrated campaign created by BMF, the surprising play on the words "Live Bigger" becomes Weight Watchers' statement of courage, motivating people to change their lives for the better.
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