Red Cross: Polanquito Damnificado

On September 2013, Mexico was hit by hurricanes Ingrid and Manuel, leaving millions of people with no home, food or water.People across the country joined in to help. But as the days passed needs kept increasing while donations lowered.
We had to remind people that help was still needed.By recreating a small flooded city at Polanco, one of Mexico City's wealthiest zones, to illustrate how thousands of houses remained after the catastrophe. Flyers with the Red Cross bank account were given to people as an immediate option to help.People were moved by the action and shared the message on their social networks. Some of them even bought supplies that were later delivered to the Red Cross. Bringing a small portion of a problem for a whole solution.Agency Miami Ad School, Mexico