TV ad: Red Cross: The Inevitable Bite

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Top 6: June 13th 2018

Domestic accidents that require of first aids to save a life sometimes seem far away. People use to think that death can only happen in serious and big accidents and that only doctors or specialists have the power to do something about it. Red Cross puts every year this subject on their social agenda to create awareness about the importance of knowing first aids by showing relatable and everyday situations that show how one can help without being a doctor or a specialist. The idea is to let people know that we all have the capacity to help in a moment of crisis. Agency: Dhélet Y&R, Buenos Aires.