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Top 6: June 13th 2018
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Babbel: An Alien AbroadTop 6: June 13th 2018
Babbel, the world's top-grossing language learning app, has launched a new global brand campaign that, visually and thematically, is of another world. The campaign, which is now launched globally across TV, social, and digital channels, has been created with Wieden+Kennedy London. The campaign presents an interplanetary protagonist that unifies all language learners in the shape of 'Alexi': a newly arrived extraterrestrial on Planet Earth, who embodies the universal feeling of alienation when in a different country (or solar system) with no knowledge of the native tongue. It is delivered via a 2-minute filmic feature for social media, as well as two playful 30-second spots for TV.
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