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2015 Kia K900: The Truth
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In a new campaign created by LA-based creative agency David&Goliath (D&G) for Kia’s all-new K900 luxury sedan, Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy to show the world a side of luxury they’ve never seen before. The campaign includes a :60 Super Bowl spot titled "The Truth" that is set to premiere on television during the third quarter of Super Bowl XLVIII and signals a new era for Kia.
Before and after the Super Bowl, the fully-integrated campaign will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films, including: levitating cars, authentic costumes and props, and a recreation of the stark white environment of "The Construct."
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