TV ad: Jaguar F-Type Coupe: Rendezvous

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Today, Jaguar reveals details of its advertising debut in the US Super Bowl XLVIII featuring three renowned British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, filmed by Oscar-winning British director Tom Hooper. The “British Villains” creative idea, was devised by Spark44, the international agency for Jaguar. The largest-ever brand and product marketing campaign for Jaguar, introduces the F-TYPE Coupe. The 60-second commercial “Rendezvous” poses the question “have you ever noticed how in Hollywood movies, all the villains are played by Brits?” will launch in the second half of the largest US stage, the Super Bowl, on 2 February 2014, on Fox. A 30-second teaser spot, “The Setup” starring Sir Ben Kingsley will preview on CBS NFL Playoff games in January. Mindshare managed the communications planning and buying. The campaign will break in the UK and globally campaign from April 2014.