Outdoor ad: John Muir Health: Primary Care

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Duncan/Channon’s next evolution of its successful John Muir Health “Be Heard” campaign begins rolling out in print, out-of-home, digital and primetime TV today.
This is the third iteration of the campaign, which initially launched in 2011, but is visually and directionally very different. The three new spots (one’s out in June), created by Duncan/Channon and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors – relationships so close that an entertaining cavalcade of characters feels completely comfortable asking their most embarrassing health questions. The roll out will also include an integrated digital campaign, transit takeovers and print.

Category Health & safety
URL http://www.duncanchannon.com/2014/01/closeness-counts-3-new-john-muir-health-spots
Client John Muir Health
Agency Duncan/Channon, San Francisco, CA
Production Biscuit Filmworks
Country United States of America
Uploaded 4 February, 2014

Credits

Director
Aaron Ruell
Executive Creative Director
Parker Channon
Creative Director/ art director
Anne Elisco-Lemme
Copywriter
Jessea Hankins
Agency Producer
Carolyn Bormann

Other credits

Agency

• Executive producer, broadcast – Christine Gomez

• Digital producer – Eric Kozak

• Content producer – Justine Barnes

• Studio artist – Shannon Burns

Communications Planning:

• Group account director – Jamie Katz

• Account supervisor – Kate van Bronkhorst

• Assistant account executive – Jackie Russell

• Communications planning director – Leslie Diard

• Associate director of communications planning – Laura Davis

• Communications planning supervisor – Holly Newton

• Communications planner – Melissa Meier

TV Production:

• Managing director – Shawn Lacy

• Executive Producer – Holly Vega

• Head of Production – Rachel Glaub

• Producer – Tracy Broaddus

• Editorial company – Arcade Edit

• Managing partner – Damian Stevens

• Executive producer – Nicole Visram

• Editor – Kim Bica

• Assistant Editor – Hilary Ruggiano

• Post EFX – Timber

• Creative Director – Kevin Lau

• Lead Flame – Jan Cilliers

• Flame Assist – Eli Beck-Gifford

• Producer – Shelby Wong

• Telecine – CO3

• Colorist – Sean Coleman

• Audio Post – Lime Studios

• Engineer – Loren Silber

Print Production

• Pre-Press – DMAX

• Printer – BP Graphics

Photography

• Photographer – Randal Ford

John Muir Health: Primary Care

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John Muir Health: Primary Care

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