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Scion xB: Hammer
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Description
------------------------------------ SANTA MONICA, CA, April 9, 2007 - Global creative and brand-engineering agency ATTIK's pre-launch campaign for the 2008 Scion xB continues to build momentum, and the latest entry showcases character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer" was directed by Chelsea Pictures' Larry Frey, and it debuted on the web destination www.want2Bsquare.com on March 15."Hammer" tells the story of a big man and a little black box engaged in a battle of wills. Creative Commentary ------------------------------------ Distinctly European in tone, the short opens with a man perplexed by the appearance of an odd-looking black box in the middle of an apartment. He tries all the obvious things - lifting, pulling, shoving, kicking - but the box won't move. Even striking the box with heavy objects fails to affect any result. An equally stocky cohort stops by to take a crack at moving the box, but even repeated swings with a sledge hammer and a go with a chainsaw fail to do the trick. The box does move, eventually, stirring oddly and emerging from the floor...to reveal itself as a small robotic creature with a box for a head. The robot is a bit dazed, and none too happy about the treatment he has received. In fact, he kicks each man in the shin, before dizzily wobbling out of the room.
Account Director: Charlie Adams Related |
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