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SANTA MONICA, CA, April 9, 2007 - Global creative and brand-engineering agency ATTIK's pre-launch campaign for the 2008 Scion xB … read morecontinues to build momentum, and the latest entry showcases character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer" was directed by Chelsea Pictures' Larry Frey, and it debuted on the web destination www.want2Bsquare.com on March 15."Hammer" tells the story of a big man and a little black box engaged in a battle of wills.
Creative Commentary
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Distinctly European in tone, the short opens with a man perplexed by the appearance of an odd-looking black box in the middle of an apartment. He tries all the obvious things - lifting, pulling, shoving, kicking - but the box won't move. Even striking the box with heavy objects fails to affect any result. An equally stocky cohort stops by to take a crack at moving the box, but even repeated swings with a sledge hammer and a go with a chainsaw fail to do the trick. The box does move, eventually, stirring oddly and emerging from the floor...to reveal itself as a small robotic creature with a box for a head. The robot is a bit dazed, and none too happy about the treatment he has received. In fact, he kicks each man in the shin, before dizzily wobbling out of the room.
read less...Account Director: Charlie Adams
Production Company: Chelsea Pictures
Director: Larry Frey
Executive Producers: Allison Amon, Lisa Mehling, John LaChapelle
Director of Photography: David Morrisson
Line Producer: James Graves
Film Transfer: The Syndicate
Editorial Company: Film Core
Editor: Doug Walker
Visual Effects Company: Eight VFX
Executive Producer: Baptiste Andrieux
VFX Supervisor: Jean-Marc Demmer
VFX AD/Animator: Yann Mallard
CG Supervisor: Erwan Baudet
Junior Compositors: Amalia Luyet-McMahan, Chin-Chang "Joe" Chiao
Sound Design Company: Machine Head
Sound Designer: Stephen Dewey
Executive Producer: Vicki Ordeshook
Senior Producer: Shari Christensen
Assistant Producer: Beth Prandini
Music Company: Alan Ett Music Group
Composer: Scott Liggett
Audio Mix: Ravenswork
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