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Top 6: February 26th 2014
Integrated production and software development company The Famous Group used the world's biggest sports spectacle Super Bowl XLVIII as a showcase for its new VIXI social … read moreentertainment and engagement platform, enabling 83,000 fans in attendance and millions worldwide to share their game day photos and tweets on giant video boards inside and outside the venue before and during the championship contest.VIXI allowed fans at the game and elsewhere to take photos and send tweets using the #SB48 hashtag and, after a moderation step, have the content displayed on the four 18‘ x 130‘ HD LED video boards inside MetLife Stadium and on pylon boards along outside walkways.
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Credits
Other credits
NFL Senior Vice President, Events: Frank Supovitz
NFL Director, Event Presentation: Sammy Choi
Executive Producer: Andrew Isaacson
Managing Director: David Kwan
Experiential Producer: Brandon Grabowski
Director of interactive: Michael Marina
Director of Digital Strategy: Sonya Cifuentes-Hiss
Lead Developer: Hayk Berzirganyan
Senior Developer: Brandon Fisch
Developer: Anthony Sherritt
Developer: Martin Hristoforov
UX Lead: Brittany Faix
UX Designer: Melissa Sweet
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