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Top 6: February 26th 2014
Interactive
NFL Super Bowl XLVIII: Fan Social Entertainment Platform
Top 6: February 26th 2014
Integrated production and software development company The Famous Group used the world's biggest sports spectacle Super Bowl XLVIII as a showcase for its new VIXI social entertainment and engagement platform, enabling 83,000 fans in attendance and millions worldwide to share their game day photos and tweets on giant video boards inside and outside the venue before and during the championship contest.VIXI allowed fans at the game and elsewhere to take photos and send tweets using the #SB48 hashtag and, after a moderation step, have the content displayed on the four 18‘ x 130‘ HD LED video boards inside MetLife Stadium and on pylon boards along outside walkways.
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