Heart Research UK: Insta Heart Auction

The #InstaHeartAuction campaign turns all those trinkets and gifts given by former lovers that are squashed at the back of a drawer, shoe box or wardrobe gathering dust, into cash donations for Heart Research UK. The campaign launches online today, and lasts one week until 6pm on Friday 21st February. #InstaHeartAuction enables people to easily help heal broken hearts by doing what they do best: sharing a photo on Instagram and using the hashtag #InstaHeartAuction. Taking part is simple, just Instagram a photo of the unwanted item using the hashtag #InstaHeartAuction, and the item will be added to the online auction. By listing items in the auction the owner will help Heart Research UK by donating the proceeds of their auction to the charity, helping to fund research into the prevention, treatment and cure of heart disease which is still the UK’s biggest killer. Agency: McCann London.