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Interactive
Honda Civic: Honda Valentine's Day
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They say music is the language of love. So Honda is showing their true love for their customers through music. This Valentine's Day, Honda will be the first brand to utilize Instagram Direct to collaborate with fans and customers on a song that will appear on a limited-edition heart-shaped LP. Honda is asking users to post photos or videos to Instagram of what they love about today and caption it using #LoveToday. Their responses will then be incorporated into the lyrics of the track used in the Honda Civic "Today Is Pretty Great" campaign featuring the band Vintage Trouble, and will be given away to the first 500 users. The special LP will also include the newest Vintage Trouble single, "Gracefully." Honda will notify the lucky users through Instagram Direct that will feature a special Valentine’s Day photo of the 2014 Honda Civic. Honda will be promoting this effort via promoted Facebook posts. Agency: RPA, Santa Monica.
Creative Social Media Director: J Barbush Related |
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