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In the print version of the advertising campaign for a major developer of economy-class housing, Media Storm Russia have demonstrated an instance, which, sooner or later, could occur in the life of anyone renting an apartment; they could end up on the street. When renting an apartment you are totally dependent on the whims of the landlord. We had to illustrate that a rented apartment is always in the hands of the owner, meaning it could disappear in an instant. It is well worth purchasing your own, inexpensive apartment from Morton, to ensure your fate is always in your own hands.
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